We are pleased to have our White Paper on mobile marketing published by Mobile Marketing Watch:
While it seems as if our smartphones have been around forever, they’re in fact just eight years old. Yes, they’ve already eclipsed desktop as a primary access point for the Internet and, yes, they’ve already created several billion-dollar companies. But the IBM PC hit its eighth birthday in 1989, nearly a year before the milestone Windows 3.0 came out.
In other words, the mobile revolution has a long way to go before it is fully immersed in the global economy. This white paper discusses the unrealized potential for mobile marketing and the ways that mobile is shifting the nature of engagement between brands and fans.