Profile: Torgeir Aleti

Lecturer in Marketing

Dr. Torgeir Aleti a Lecturer in Marketing in the Faculty of Business and Economics, Department of Marketing at Monash University.
Torgeir teaches digital marketing to postgraduate and undergraduate students, and supervises postgraduate students. His research interests are consumer socialization with a specific focus on how consumers learn new behavior and pass it on to others.

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Small Brands, Big Impact: Craft Beer is Top of the Hops

The brewing industries in many countries are undergoing dramatic changes, with increasing numbers of craft breweries challenging the traditional volume-based business model of major corporations.
In the US for example, more than 400 breweries opened in 2012, an increase of 17% from the year before. Craft beer continues to grow even when beer consumption overall is declining in many markets around the world. This certainly seems to be the trend in countries like the US, Canada, New Zealand and indeed Australia.

Category: Craft Beer

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