Profile: Robert Lull

Fellow in Science Communication

Robert Lull received his B.A. in psychology from Miami University and his M.A. and Ph.D. in communication from The Ohio State University. His research interests include media effects, advertising effectiveness, communication technology, and quantitative research methodology. He joined the Annenberg Public Policy Center in 2015 as Vartan Gregorian Post-doctoral Fellow in Science Communication.

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Do Sex and Violence Actually Sell?

Conventional wisdom has long held that sex sells in advertising. Advertisers often use sexual ads under the assumption that they attract attention and, therefore, are an effective way to promote products and services. Many continue to pursue this strategy for brands ranging from intimate wear (Victoria’s Secret) to fast food (such as Carl’s Jr).

Category: Business

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