Profile: Liz Thach

Prof. Management & Wine

Dr. Liz Thach, MW (pronounced 'tosh') is a management and wine business professor at Sonoma State University in the Wine Business Institute where she teaches in both the undergraduate and Wine MBA programs. In addition, she has 15 years of executive and management level experience at Fortune 500 companies and has done consulting and research projects for more than 30 different wineries. Liz's passion is wine, and she has visited most of the major wine regions of the world and more than 25 countries. In addition, she has published over 90 articles and 5 wine textbooks, including Wine - A Global Business and Wine Marketing & Sales. A fifth generation Californian, Liz finished her Ph.D. at Texas A&M and now lives on Sonoma Mountain where she tends a small hobby vineyard and makes garagiste wine. She also works as a wine judge in various competitions, and has served on many non-profit wine boards. Liz obtained the distinction of Master of Wine (MW) in May of 2011.

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Wine Drinking in America Today

What beverage has grown continuously in consumption for the past 20 years in America? Wine. According to the Wine Institute, in 1993 Americans only drank 1.74 gallons of wine per capita. In 2013 that figure had risen to 2.82 gallons. This makes the US the largest wine consuming nation in the world at over 329 million cases of wine sold in 2013, according to Impact Databank. Wine is now becoming part and parcel of America’s culture with over 7,700 wineries across the country, in all of the fifty states. The increase in popularity is attributed to several factors, including the fact that Americans dine out more and enjoy matching wine to cuisine.

Category: Wine

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