Profile: Kevin Werbach

Assoc. Prof. of Legal Studies

Kevin Werbach's research interests include the future of telecommunications policy in a converged digital broadband world; definitional and ethical aspects of gamification (digital game design techniques in business); implications of massive open online courses (MOOCs) as a new form of learning.

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Gamification: the Power of Games to Motivate

Walk through any public area and you’ll see people glued to their phones, playing mobile games like Game of War and Candy Crush Saga. They aren’t alone. Fifty-nine percent of Americans play video games, and contrary to stereotypes, 48% of gamers are women. The US$100 billion video game industry is among the least-appreciated business phenomena in the world today. But this isn’t an article about video games. It’s about where innovative organizations are applying the techniques that make those games so powerfully engaging: everywhere else.

Category: Business

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