Profile: Jay Acunzo
Business Development, NextView Ventures
Jay Acunzo is NextView's VP of Platform and runs the View from Seed blog. At NextView, he leads the creation of business development and educational resources for startups, from board deck templates to mobile workshops to the popular Hitchhiker's Guide to Boston Tech (bostontechguide.com). Prior to NextView, Jay led content marketing and production teams at HubSpot (IPO) and Dailybreak Media (acquired). A former sports journalist, he began his career in tech at Google.
NoteStreams By Jay Acunzo
Visit a startup’s website, and you’ll eventually drift towards a few standard links, from About to Team to Contact. But among those options, appearing on almost every site, is one link that simply doesn’t belong with the rest: “Blog.”
Don’t misunderstand; it’s not the fact that a startup’s blog exists that’s so troubling. Instead, it’s why it usually exists and why it gets lumped together with all those other basic navigation links — namely, because many startups launch blogs simply because they’re “supposed to.” As a result, most sit idly, gathering digital dust, perhaps getting the occasional company news article, but never gaining any traffic and never becoming what blogs really should be for startups: critical marketing assets.
So the question needs to be asked: Should seed-stage startups even blog in the first place?
Seed-stage startups lack a history of proof but offer plenty of promise. And part of the attempt to fulfill that promise means generating new and innovative ideas, or perhaps scrappy ones that help push the ball forward bit by bit. Regardless of the need at your particular startup, brainstorm meetings seem to be widely accepted as the best way to generate those new and/or scrappy approaches to execution. And that’s a huge problem.