Profile: James Walker
Professor Emeritus of Communication
James Walker has authored or co-authored five books:
Crack of the Bat: A History of Baseball on the Radio, 2015, University of Nebraska Press.
Centerfield Shot: A History of Baseball on Television, 2008, University of Nebraska Press. Winner, 2009 SABR/Sporting News Research Award.
The Broadcast Television Industry, 1998, Boston: Allyn and Bacon.
Television and the Remote Control: Grazing on a Vast Wasteland, 1996, New York: Guilford.
The Remote Control in the New Media Environment, 1993, Westport, CT: Praeger
In addition, he's published over 40 scholarly articles and made over 100 conference presentations on television programming, political communication, and media effects.
James has been quoted on media issues in many publications The Wall Street Journal, USA Today, Chicago Sun-Times, The New York Times, TV Guide, Psychology Today, and on many television and radio programs.
He has produced and hosted over 500 television programs, and produced and hosted hundreds of radio interviews and award winning public service announcements.
NoteStreams By James Walker
Hard to believe it right now, but the first 13 World Series broadcasts were free to the radio networks that covered them. Ad-free, they were started as a promotion for station WJZ, in Newark, New Jersey to announce its arrival in the New York metro area. So - how did we get to where we are today?!
In December 2011, when the Los Angeles Angels of Anaheim and Texas Rangers signed away their local television rights for about $3 billion apiece, the sport media heralded a new record for local television rights fees. Accounting for roughly 43% of MLB’s $8 billion haul in 2014, media revenues have made the players rich and the owners even richer. Today, the idea that a team would ban its games from being broadcast is unthinkable, so ingrained are TV and radio contracts in the marketing and business practices of the sport. But in 1921, when radios first began making their way into American homes, a number of baseball team owners weren’t quite sure what to make of the emerging technology. In fact, the owners were sharply divided over whether or not broadcasting games on the radio would benefit or deeply damage revenues. A 20-year battle among owners would ensue.