Profile: J. Jaime Miranda

Research Professor

J. Jaime Miranda, MD, MSc, PhD, FFPH, is Research Professor at the Department of Medicine, School of Medicine and Director of CRONICAS Center of Excellence in Chronic Diseases, both at Universidad Peruana Cayetano Heredia (UPCH) in Lima, Peru. His works brings together epidemiological and health policy aspects of chronic non-communicable diseases in low- and middle-income countries with emphasis on obesity, hypertension, and diabetes. In Peru, he has established the PERU MIGRANT study, the CRONICAS Cohort study and led the CRASH-2 trial. Dr. Miranda is a Member of PLOS International Advisory Group, Councilor for Latin America & Caribbean of the International Epidemiological Association and Fellow of Faculty of Public Health of the Royal College of Physicians of the United Kingdom. Dr. Miranda trained in medicine at UPCH and earned a PhD in epidemiology at the London School of Hygiene and Tropical Medicine (UK).

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NoteStreams By J. Jaime Miranda

If It Were Easier, Would We Buy More Fruit?

Everybody knows that eating fresh vegetables and fruits is good for you. At least, let’s assume, the majority of people do. But does this translate into action? We also know that knowledge is not enough. More importantly, does everybody react in the same manner to the same information? Who is more likely to make more concrete moves towards action? All these questions are relevant, because in practice, it will determine “how it works and under what context” for many interventions. But, given our human nature, as behavioral economist Dan Ariely points out, there is certain irrationality in not doing the ‘right thing’.

Category: Health

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