Profile: Becky Freeman


Dr. Becky Freeman is an early career research fellow at the School of Public Health, University of Sydney. Her primary research interests include tobacco control, obesity prevention, and how online and social media influence public health.

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How Big Soda Uses Social Media To Dilute Critiques

Corporations use social media to advertise products, engage with consumers, respond to reputational issues, and to define and position their brands. But could social media also be an effective way for corporations to reach and influence both their critics and supporters in hopes of maintaining favorable regulatory environments?

Category: Social Awareness

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