Profile: Anindya Ghose

Professor of IT, NYU

Anindya Ghose is a Professor of IT and a Professor of Marketing at New York University's Leonard N. Stern School of Business. He is the co-Director of the Center for Business Analytics at NYU Stern. He is the Robert L.& Dale Atkins Rosen Faculty Fellow and a Daniel P. Paduano Fellow of Business Ethics at NYU Stern. He has been a Visiting Associate Professor at the Wharton School of Business. In 2014, he was named by Business Week as one of the 'Top 40 Professors Under 40 Worldwide' and by Analytics Week as one the 'Top 200 Thought Leaders in Big Data and Business Analytics'. His research has been recognized by 12 best paper awards and nominations. He has published more than 75 papers in premier scientific journals and peer reviewed conferences, and has given more than 200 talks internationally. His research has been profiled and he has been interviewed numerous times in the BBC, Bloomberg TV, CNBC, China Daily, The Economist, Financial Times, Fox News, Forbes, Knowledge@Wharton, Korean Broadcasting News Company, Los Angeles Times, Marketplace Radio, MSNBC, National Public Radio, NBC, New York Times, Newsweek, New York Daily, NHK Japan Broadcasting, Reuters, Time Magazine, Washington Post, Wall Street Journal, Xinhua, and elsewhere.

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NoteStreams By Anindya Ghose

Cynicism About Mobile Advertising is Greatly Misplaced

Every now and then, I see an article in the media that is skeptical about the future of mobile advertising – the kind of ad you see when you open an app on your smartphone and there’s either a discount coupon at the center of the screen or a display ad at the bottom. Many critics have asserted that mobile advertising does not work, that mobile marketing is all but dead and that people worry too much about their data privacy to accept these techniques on their devices and will not do so in the future. Facebook’s latest quarterly earnings report may show that the social media network now earns a whopping 75% of its US$12.5 billion in annual revenue from mobile advertising, but even that does not seem to calm the naysayers.

Category: Business

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