That’s the headline from a great article by OCNative. Check it out here:
We are pleased to have our White Paper on mobile marketing published by Mobile Marketing Watch:
While it seems as if our smartphones have been around forever, they’re in fact just eight years old. Yes, they’ve already eclipsed desktop as a primary access point for the Internet and, yes, they’ve already created several billion-dollar companies. But the IBM PC hit its eighth birthday in 1989, nearly a year before the milestone Windows 3.0 came out.
In other words, the mobile revolution has a long way to go before it is fully immersed in the global economy. This white paper discusses the unrealized potential for mobile marketing and the ways that mobile is shifting the nature of engagement between brands and fans.
The Los Angeles Times wrote a great profile on NoteStream this weekend. After summarizing the genesis of NoteStream, the Times went on to discuss our recent partnerships. For example, the Pacific Symphony recently began making its program notes — information published in a program — available through the app in advance of a performance.
“It makes the information about concerts available earlier in a format that is approachable at anytime, instead of just when you’re walking in the door,” said Frank Terraglio, vice president of marketing and public relations for Pacific Symphony, which performs in the Renée and Henry Segerstrom Concert Hall at the Segerstrom Center for the Arts in Costa Mesa.
“Our overall goal is to serve the community in ways they want to be served, and as we start seeing people interact more on mobile devices, we need to be in that space.”
Read the entire article here: http://www.latimes.com/socal/weekend/news/tn-wknd-et-0228-notestream-2-20160228-story.html
Brittany’s blog, She’s All Smiles, is a must-read for anyone looking for inspiration on living a healthy and happy life. She recently posted a great piece about NoteStream:
In the article, Brittany talks about the content on the platform including our classic novels and our upcoming exclusive, The iCandidate!
Mobile Learning App Adds Advanced Screen-Reading Technology for Visually Impaired
NoteStream, the innovative mobile learning app designed to enable users to find, enjoy and follow long-form articles and content easily on their mobile devices, has announced it is now compatible with Apple’s VoiceOver accessibility feature. According to the American Foundation for the Blind, nearly 10 percent of all adult Americans have some form of vision loss or impairment. With the new VoiceOver feature, NoteStream users are able to use hand gestures to access the content in the app. VoiceOver also includes a Braille keyboard and Braille displays, offering additional accessibility for individuals with vision impairments.
See the full press release here: http://patch.com/california/newportbeach/notestreamtm-app-debuts-voiceover-accessibility-feature
NoteStream CEO, Michelle Forsythe, was recently featured on BlogHer:
NoteStream™, like so many entrepreneurial ventures, was created to fill a void. The idea took root while I tediously searched on my smartphone for information about French wine. I wanted articles that were credible, weren’t summaries, but were formatted for reading on a smartphone. After realizing that mobile had yet to deliver on this surprisingly simple request, NoteStream was born. I’ve since learned a great deal about French wine—but that’s not all I’ve learned.
We’re thrilled to have “Four Thoughts For Entrepreneurs” from Michelle, NoteStream CEO, published by CEOWorld Magazine..!
Check out the article here:
International Business Times published a great article on the impact of iOS 9 on search, Apple Mobile Search Optimization (AMSO) and Google:
Apple Inc.’s iOS 9 Spotlight In-App Search Could Make Google Obsolete By Indexing Content From Every App You Own (And Some You Don’t)
“The stats are very much that people love apps, so what Apple is doing is making it even easier for people to find apps for the kinds of things that they want,” said Richard Forsythe, chief technology officer at NoteStream, a learning app that shares expert searchable content.
“There’s only a few of us focusing right now on Apple Mobile Search Optimization, or AMSO as we call it, because it’s quite different than the (search engine optimization) that webmasters are familiar with,” Forsythe said.
Check out the entire article here: